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Products > University Continuing Education Association > UCEA 92nd Annual Conference
Moving from a Marketing to a Sales Continuing Education Focus

CYNTHIA BELLIVEAU, Co-Director, University of Vermont Division of Continuing Education;
JOHN HUGHES, Provost, University of Vermont

    The University of Vermont’s provost, together with the co-directors of the institution’s Division of Continuing Education, will describe how continuing education has realized continuing growth while aligning its programs with the University’s strategic priorities—namely, global learning, health and the environment, education, and economic development. Hughes will discuss the relationship between the University administration and the Division of Continuing Education and the expectations of both parties. The continuing education co-directors will discuss the Division’s flattened hierarchy, partnering with departments, use of financial incentives, branding, customized training, the unit’s Vermont business center, and focus on summer school.

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