Harry Freedman
President , Strategic Initiatives
      HARRY FREEDMAN is President and CEO of Strategic Initiatives, a division of Harry Freedman & Associates, based in Philadelphia, PA. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organizations Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as NBCs Dateline and on CNBC.

      Learn the ten basic rules for choosing an event that fits your organization. You will learn what factors will help you to pick an event that has the best chance for increasing awareness about the work of your organization and that can produce a high level of net funds raised as related to the amount of staff and volunteer time spent on the event. Hand-outs will provide specific information, tools and techniques to help evaluate if an event may or may not fit in your annual fundraising plan.