Katya Andresen
Vice President, Marketing , Network for Good
      Katya Andresen develops and executes the charitable giving portal Network for Good's marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes (Jossey-Bass, 2006) and was featured in the ebook, Nine Minds of Marketing. She is also author of a chapter in the upcoming book, People to People Fundraising - How Individuals and Nonprofits can Leverage the Internet for Great Causes (Wiley, 2007). She was recently named FundRaising Success' 2007 Fundraising Professional of the Year.
      Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College.

      When it comes to finding supporters, do you feel lost? Step out of the trees by letting go of mission myopia and thinking like a corporate marketer! Learn how to steal corporate savvy that will get you inside the heads of your partners, donors and beneficiaries and enable you to craft a compelling message that motivates people to take real action.