Marc Lee CFRE
President , Affinity Resources LLC
      Marc Lee, President of Affinity Resources, is both a CFRE and a Webmaster. Marc has over 20 years of experience with individual fund-raising and 7 years in fundraising consulting.
      Marc is a specialist in the integration of Internet Communications with traditional, relationship-based fundraising. He consults on nonprofit website design and production, and email and Internet marketing strategy.
      Marc's extensive experience includes over 80 websites: database driven web sites, designing and executing Email Campaigns, Optimizing for Search Engine marketing and setting up eCommerce and Online Donation applications. He is the author of two White Papers: Raise Capital Funds Using The Internet, and Market Planned Giving Online Effectively.
      Affinity Resources * 877-320-2299 * www.AffinityResources.com *
      Marc@AffinityResources.com

      Email lists are the most important part of your online marketing and communications. Even small shops can afford a listserv to make email communication a breeze. This is a how-to program with lots of tips and techniques. It is NOT a vendor review.

Benefits and Learning Objectives

1. Know the options for inexpensive email lists and how little a good program can cost.
2. Understand the limits and opportunities for using email in your fundraising.
3. Discover how to collect addresses and avoid being labeled as SPAM.
4. Learn how to compose emails that get opened and read and clicked on.