Dale Hart
Principal and Creative Director , Methodologie
      Dale provides concept development and design leadership. He manages the design staff and has creative oversight of all projects at Methodologie.
      His ability to build rapport and trust ensures focused teamwork and lively collaboration. Dale has over 20 years of experience working with Fortune 500 companies. Dale began his career at a packaging firm in Chicago, where he worked on projects for Proctor and Gamble, Jim Beam, and Kraft. One of his strengths is making the design of a project a natural outgrowth of the branding strategy. Dale has been instrumental in the creation of communications for Boeing, Robert Mondavi, Washington Mutual, Sun Microsystems, BNSF Railway, the Coca-Cola Company, and Accenture.
      Dale is a frequent speaker for organizations such as the American Association of Museums, Cornish College of the Arts, and the Smithsonian Institution.

Mary Weisnewski
Principal and Account Director , Methodologie
      Mary’s strategic insight and marketing savvy help her clients craft effective messages; her analysis and creativity help them create strong brands, and her workshops and facilitation sessions help build consensus and motivation. Mary’s understanding of brand as a business tool results in long-term relationships as she partners with her clients to help them integrate their brands within the organization, and throughout their communications.
      Mary has written and contributed to multiple brand articles in publications such as American Way, Chronicle of Philanthropy, WA CEO, Museum News, and Puget Sound Business Journal. She is a brand spokesperson and has presented for national organizations including American Association Museums, the Smithsonian Institution, Rice University (Executive MBA Program), Society for Technical Communicators, Cornish College of the Arts, and University of Washington.
      Mary’s industry experience includes professional services, healthcare, financial, real estate, technology, non-profit and foundations. She provides strategic direction for clients such as Group Health, BRE Properties, Point B, Federal Home Loan Bank of Seattle and Casey Family Programs.

      Design is one of the most powerful tools for communicating brand emotions. It is the glue that connects logic and reason with imagination and feelings. Good design expresses the essence of your brand in ways that speak directly to the emotions.

Benefits and Learning Objectives

1. Understand why brand and design are relevant in the nonprofit world.
2. How message and design can help reach audiences.
3. how brand and design can differentiate.
4. How results can be measured.