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Steve MacLaughlin
Blackbaud
Online Fundraising & Internet Strategy
Steve MacLaughlin is a highly rated speaker on topics related to ePhilanthropy, Internet strategy, and technology. Some of Steve's most popular sessions include:
- Building and Managing Relationships Online
- Taking Your Fundraising to the Next Level
- New Tools For Old Problems: Emerging Trends in Nonprofit Technology
- So, You've Got a Web Site ¡V Now What?
- Show Me the Money: The Internet's Impact on Nonprofit Organizations
Steve's accomplished professional services career spans nearly a decade. At Blackbaud, Steve has helped to establish a successful Internet services practice, a team dedicated to developing innovative ways to engage constituents and build relationships online.
Before joining Blackbaud, Steve managed a variety of technology initiatives with a broad range of nonprofit organizations, higher education institutions, and several Fortune 500 firms. Steve¡¦s client list includes the American College of Sports Medicine, BMW of North America, Butler University, Eli Lilly, Kiwanis International, Indiana University, NCAA, and Thomson Multimedia.
A recognized expert on a variety of business and technology issues, Steve¡¦s views on the technology industry have been published in numerous publications, including Fast Company, Business 2.0, BtoB Magazine, and USA Today. In addition, Steve is a contributing writer for Boxes and Arrows, the leading peer-written journal on information architecture and interaction design.
Steve's work as an interactive designer, information architect, and management consultant has received professional recognition from a variety of industry associations, including the American Advertising Federation ADDY Awards, NewMedia INVISION Awards, Summit Creative Awards, Revolution Magazine Awards, IABC Epic Awards, and CFEA Awards. Steve has also consistently received high scores on his sessions at Blackbaud's International Conference on Philanthropy and other industry conferences.
Steve holds a Bachelor of Arts degree in Political Science and English from Indiana University and a Master of Science degree in Interactive Media from Indiana University.
If your Web strategy doesn’t address the specific needs of major donors, you’re missing opportunities for building relationships with the donors with the greatest potential to impact your organization. In this session you will learn the keys to building and enhancing relationships with major donors online, as well as review the keys for integrating the internet into your major gift strategy.
Benefits and Learning Objectives
- Assess your current Major Giving programs and identify the most effective ways to leverage the Internet
- Collect vital information and use analytic and modeling tools to identify your best prospects both online and offline
- Enhance cultivation activities and build better relationships through donor-specific targeted content and online communities
- Automate key processes to improve responsiveness and services to Major Donors
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