Diana Hoyt
President , MatchMaker Fundraising Software
      Diana V. Hoyt, CFRE, is president of Heritage Designs. She designed and markets MatchMaker FundRaising Software. In addition, Diana provides fundraising consulting services and training to nonprofits. Diana has more than thirty years of professional and volunteer fundraising experience. She created five nonprofit development offices in the Greater Phoenix area and has been involved in almost every facet of the development process.
      Diana, a Certified Fund Raising Executive, has served on the Association of Fundraising Professionals Greater Arizona Chapter board for seven years and is a past president of the chapter. She has served as both a mentor for and on the faculty of the chapter’s Professional Mentoring Program. Diana was the 2004 recipient of the AFP Greater Arizona Chapter’s Fundraising Executive of the Year Award.
      Diana holds a bachelors degree from Kansas University and a masters degree from Arizona State University. Prior to her involvement in fundraising and fundraising software, she taught high school and junior high mathematics in Arizona, Missouri and Germany.

Jon Biederman
SofterWare, Inc., DonorPerfect Software

Wilson C. (Bill) Levis
Center on Nonprofits and Philanthropy, The Urban Institute

Chris Walker
Mission Research, GiftWorks
      Chris Walker built online marketing and customer advocacy programs for Chili!Soft and contributes significant experience in public management to Mission Research. His favorite nonprofits are United Disabilities Services, The Fulton Opera House, The Juvenile Diabetes Research Foundation, and The New School of Lancaster.

      Learn how the Fundraising Effectiveness Project (FEP) can help nonprofits grow charitable giving at a faster pace. This workshop will discuss how the performance data gleaned from the recent AFP survey will help your organization make informed, growth-oriented budget decisions to accelerate giving. Learn how to compare your fundraising results with those of similar organizations. Hear from some of the fundraising software firms who have been instrumental in developing the FEP Survey and helping their clients implement the survey. Panelists will discuss the preliminary results of the pilot survey and the future of the FEP surveys.