Martin L. Novom, CFRE, Principal, Alexis de Tocqueville Institute
      Martin has 20 years experience as a philanthropic fundraiser, both as staff and consultant. As staff he worked in social service, environmental, education, public radio and health care settings. As a consultant, since 1995, he has advised a wide variety of nonprofits around the U.S. and Canada.
      He is passionate about teaching and he presents in numerous conferences and workshops as well as in nonprofit certificate and degree programs in New York, California and New England. He is one of 85 graduates of the AFP Faculty Training Academy. The Alexis de Tocqueville Institute conducts a multi-institution workshop, each year on a new topic, in sites throughout the U.S. and Canada. Martin gets consistently high ratings for his engaging and warm presentation style.
      Mr. Novom is the lead author and editor of the newly released book, part of the Wiley & Sons and AFP Fund Development Series, "The Fundraising Feasibility Study – It's Not About the Money." This is first book published on feasibility studies.

      Not everyone who has been through a feasibility study is clear how valuable and effective it was. What can you do to make sure you get the full value out of it? Is your institution sufficiently pared? Will the work with the fundraising counsel go smoothly? Will you be able to make use of this unique opportunity to address organizational issues? This session looks beyond the basic questions: goal ainment, strength of leadership and volume and quality of volunteer solicitors.

Benefits and Learning Objectives

1. have a clearer picture of the dynamics of campaign preparation.
2. understand the range of approaches available from fundraising counsel.
3. be able identify what constitutes adequate preparation for their organization.
4. learn to maximize the value of this opportunity for organizational self-reflection and institution growth.