|
Wayne Olson
The Trust Company of Virginia
This session explores the thoughts, motivations and needs of donors and why they make - or don't make the big gifts. We will look at the donor's decision-making process and how we can create an environment that is friendly to this process and makes it easier for donors to decide to give to our organizations. When we think like a donor, we achieve big results.
Benefits and Learning Objectives
- Understand what it means to think like a donor.
- Learn practical ways of changing our focus from our programs to our donors.
- Appreciate the difference between what we think is important and where a donor finds value.
|
|
| |
|
|
