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Products > Association of Fundraising Professionals > 44th International Conference on Fundraising
DR3/5: Why Direct Mail is More Important Than Ever

Lisa Maska CFRE
Senior Vice President, Lautman & Company
Tiffany Neill CFRE
Senior Vice President, Lautman & Company

    This session uses an actual case study of a small non-profit launching a direct mail program to illustrate the basics of direct mail. The case study demonstrates in practical terms what can be accomplished.

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Product# FR0720
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