Mal Warwick
Founder & Chairman , Mal Warwick Associates
    In 2004, Mal Warwick Associates (Berkeley, Calif.) celebrated its 25th anniversary providing nonprofit organizations nationwide with direct mail fundraising services, and Mal was named Outstanding Fundraising Executive by AFP’s Golden Gate Chapter and Northern California Grantmakers. In addition to the firm that bears his name, Mal has founded or co-founded three other companies that furnish data processing, telephone fundraising, and online fundraising and marketing services to nonprofits. He has written or edited eighteen books, including the standard texts How to Write Successful Fundraising Letters and Revolution in the Mailbox, both of which have recently been updated and reissued in second editions. Mal has taught fundraising on six continents to nonprofit leaders from more than 100 countries. A Peace Corps Volunteer in Ecuador in the 1960s, Mal has lived in Berkeley since 1969.

    Once upon a time, a nonprofit could mail an appeal for funds to everyone within earshot, and expect a decent return. Those days are long gone. Now, successful direct mail requires a sophisticated understanding of donor motivation, the nonprofit world, and direct marketing techniques. In this lively, hands-on workshop, consultant and author Mal Warwick will show you how to meet Seven New Challenges in Direct Mail Fundraising.

Benefits and Learning Objectives

1. Understand better the principal challenges facing direct mail fundraisers today
2. Gain new insight into the latest thinking about how to minimize donor attrition and maximize revenue
3. Learn how direct mail may be used to support both major gifts and legacy programs
4. Become acquainted with the two most important numbers in fundraising