Gordon Michie, Fundraising Initiatives, Fife, Scotland

    Monthly giving face to face recruitment programs are becoming more commonplace in the U.S. with a variety of organizations participating in this relatively new donor recruitment technique. This session will look at the techniques employed by charities to cultivate these new donors, donors who act in a different way to traditionally DM recruited donors and look at ways in which we can ensure longer lifetime values. Case studies will be used to highlight this successful form of fundraising which is slowly expanding across the United States.