Judy Haber
Senior Partner
Performance Sponsorship Group
    Judy Haber is considered by her peers and the industry to be a sales expert. Haber has shown the ability to access corporate decision-makers and has enjoyed an enviable success rate in securing sponsorships. Fully conversant with all the marketing principles that affect the sales, Haber has worked with publicly funded institutions and organizations that include: Miami Performing Arts Center, Shippensburg University, Baltimore Area and Convention Visitors Association, Faculty of Medicine and Faculty of Kinesiology University of Calgary, Florida Hospital, Ontario Track and Field Association, Ft. Lauderdale Museum of Art, Museum Victoria (Australia), University Health Network, Kidney Foundation, Blood Services, MedicAlert Foundation, City of Fredericton, and a social marketing campaign, Racism Stop it! Action 2000.
    Haber has negotiated and sold sponsorship packages with companies that include: AT&T, Bell, Cisco Systems, Corel Systems, Credit Union Central, Daimler Chrysler, EPCOR, Effem Foods, Fujitsu, General Mills, General Motors, Home Depot, Honda, Hummingbird, IBM, Kraft, Lucent Technologies, Mizuno, Motorola, Nabisco, Nestle, New York Fries, Nissan, Olsten Group of Companies, Panasonic, Pepsico, Reebok, Relizon, Revlon, Rogers, Schering Plough, SportMart, SunMicrosystems, TCU, and Xerox.
    In addition to her professional pursuits, Haber chairs a golf tournament for a women’s shelter and participates on a development committee for the International Society for the Performing Arts (ISPA).

    Identification of assets that are of value to the corporate sector followed with a discussion on how best to get the corporate decision makers attention.