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Products > Association of Fundraising Professionals > 44th International Conference on Fundraising
CC1: Capital Campaign Feasibility Studies: How, What, When and Why

Lona M. Farr, Ph.D., CFRE

    Feasibility studies are considered by many fundraisers to be an essential first step in campaigns for major projects, endowment and recently for major gifts for annual funds. They are appropriately used for campaigns of all sizes. A feasibility study can assist an organization to initiate, maintain, and enhance continuing and mutually beneficial relationships with volunteers, donors and qualified prospects.

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