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David Lawson
Vice President, Market Strategy , Kintera, Inc.
David is Vice-President, Market Strategy for for Kintera. He brings more than 30 years of experience in the art of
finding and profiling America's wealthy. In 1997, he founded Prospect Information Network (P!N) to provide prospect identification services and software to the nonprofit community. P!N was acquired by Kintera in
2004. As a senior consultant at CDA/Investnet (now Thomson Financial), David created that firm’s securities and real estate MATCH products and designed its FACT$ Viewer database. David is a CASE Steuben Apple Award recipient and
co-founder of the WOW! Institute, a training organization for fundraisers and philanthropists.
Successful fundraising requires more than the “ask.” Learn how to use supporter knowledge to drive improve interactions and relationships, and increase fundraising results.
Benefits and Learning Objectives
- Understand the planned, major and annual fund indicators.
- Know what the Web can bring to donor relations.
- Learn how to segment your prospects based on strategy.
- Learn how to deliver customized stewardship.
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