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Jill Pranger
President, Pranger Consulting and Training
Whether starting from scratch or taking an existing program to a new level, this session will provide information about what is needed to develop a productive and effective Annual Giving Program. Planning, setting goals, specific techniques, expected performance, monitoring progress, use of volunteers, and reporting of results will be covered. Additionally, ideas will be shared about how to keep the annual giving program vibrant year after year after year after year after year…
Benefits and Learning Objectives
- Learn that a successful annual fund is made up of both “science” and “art”
- Discuss the importance for a comprehensive and detailed “plan” for the annual fund
- Identify at least five elements that must be a part of the annual fund plan
- Describe the benefits of involving volunteers in the annual fund
- Explain three ways to report information on the annual fund…and the benefits of each
- Articulate four reasons why an annual giving program cannot run itself…and must be kept vibrant
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