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Products > Association of Fundraising Professionals > 44th International Conference on Fundraising
AG1: The Endowment Campaign Made Easy

Robert F. Hartsook JD, EdD
Chairman and CEO , Hartsook Companies, Inc.
    In America today, Bob Hartsook stands in the top tier among those who have influenced the scope and direction of philanthropy. His impact extends far beyond the individual organizations he has counseled and the fundraisers whose careers have been shaped by his thinking. In 2006, Bob was recognized with the naming of America’s first academic Chair in Fundraising with Indiana University’s Robert F. Hartsook Endowed Chair in Fundraising. “It is fitting that the first chair in fundraising acknowledges the career of Bob Hartsook who is one of America’s most dedicated and recognized fundraising counsel,” said Gene Tempel, Executive Director of the Center on Philanthropy at Indiana University. Bob was selected for the Indiana University Center on Philanthropy Spirit of Philanthropy Award in 2004 and in 2003, Emporia State University honored him with their Distinguished Alumni Award. Through the years, Bob’s insight has appeared in leading industry publications and his six top-selling books - Closing that Gift!; How to Get Million Dollar Gifts and Have Donors Thank You!; Getting your Ducks in a Row!; Nobody Wants to Give Money Away!; On the Money!; and Reality Fundraising.

    Endowment support is an asset many organizations desire – because of boosted security and increased opportunity – but few are ready to raise or maintain. Endowment campaigns demand an unusual amount of effort to include a thorough review of prospects and plans before getting started and individualized solicitation strategies once the campaign is underway. Organizations are often troubled by conflicting responsibilities – to meet an immediate need for operational support and a fiduciary responsibility to secure financial resources for the organization’s future. With a positive outlook and success-proven strategies, the two can go hand in hand.

Benefits and Learning Objectives

  1. Understand the responsibilities associated with raising and maintaining an endowment.
  2. Discover the impact an endowment has on an organization, along with the securities and opportunities one brings.
  3. Through specific case studies, examine specific endowment campaigns and their varying strategies.

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