CD-ROMs Include:
Annual Giving/Membership/Direct Response/Events

• AG1: The Endowment Campaign Made Easy – Robert F. Hartsook, JD, Ed.D.
• AG2: Annual Giving—How to Do It Well. . . Over and Over and Over Again! – Jill Pranger, ACFRE
• AG3: Too Big? Too Small? Just Right! Selecting Technology Systems for the Small Development Office
• AG4: Hospice Roundtable – Sharon R. Will
• AG5: Data-Driven Fundraising: Using Your Screening Results – David Lawson
• AG6: How to Compete for the Charitable Dollar in a Rural Environment – Robert Yardley

• CC1: Capital Campaign Feasibility Studies: How, What, When and Why – Lona M. Farr, Ph.D., CFRE
• CC3: Community Readiness Assessments – A New Approach to Feasibility Studies – Jeffrey D. Byrne
• CC4: The Little Children’s Museum That Could: Campaigning Successfully Against all Odds – Jan F. Brazzell, Ph.D., CFR, Nancy L. Johnson
• CC5: It’s Not About the Money-Making Full Use of a Capital Campaign Feasibility Study – Martin L. Novom
• CC6: How Ethical and Mismanagement Issues Can Damage Fundraising – Beverly Hoffmann

• CF1: Barking Mad with Tails Wagging in the Breeze – Dianne Armstrong
• CF3: Corporate Philanthropy Advised from Corporate Decision Makers – Harry Freedman
• CF4/5: Building and Selling Sponsorship – Judy Haber
• CF6: From No to Yes: Avoiding the Flaws that Doom Your LOIs to the Reject Pile – Susan Fox, CFRE, Cheryl Clarke

• DR1: Adding New Donors, Retaining Donors, Higher Average Gifts. . .Secrets to Direct Mail Fundraising Success – Scott Swedenburg
• DR2: Seven New Challenges in Direct Mail Fundraising – Mal Warwick
• DR3/5: Why Direct Mail is More Important Than Ever – Lisa Maska, Tiffany Neill, CFRE
• DR4: Telephone Fundraising Success Stories – Denisa Casement

• DN2/6: Donor-Centered Fundraising – Penelope Burk
• DN3/5: To Get the Big Gift, Think like a Donor – Wayne Olson
• DN8: Donor Fucused Stewardship Strategies – Roberta A. Healey, ACFRE, Heather Gee
• DN9: Why Boom-Generation Women Will Rewrite the Rules of Philanthropy – Margaret May Damen
• DN10: Building Donor Loyalty – Adrian Sargeant
• DN12: Giving Circles and Fundraising in the New Philanthropy Environment – Angela Eikenberry

• KL1: Youth Engagement in Philanthropy – Katherine Falk, CFRE
• KL2: Diversity and its Increasing Importance in Development Staffing – Marian Alexander DeBerry
• KL3: Diversity and the Next Generation of Fundraising Professionals – Richard Potter, Steve Bauer

• LM1: 10 Things We Wish We’d Known When We Started in Fundraising – Mal Warwick, Bernard Ross
• LM3: Ask the Experts – Simone P. Joyaux ACFRE, Karla Williams ACFRE, Alphonce Brown Jr. ACFRE
• LM4/6: How Nonprofits Can Improve on Performance
• LM5: Now What? How to Keep Motivated After a Major Campaign
• LM7: Development 101 – Paula K. Parrish, CFRE
• LM8: Any Road WON’T Do. . .Activating Your Strategic Plan for Ultimate Operational Success – Martin Conover, Joan Mummert
• LM9: Finding and Keeping Staff for the Small Shop – Cindy Behrmann
• LM10/12: Inside the Box – Maxine Shapiro
• LM11: How to Stop the Pandemic Flu From Killing Your Fundraising Program – Curtis Deane, CFRE
• LM13: Leadership and Influence: The Power of Consultation – Penelope Cagney
• LM14: Mini Faculty Training Academy – B. J. Bischoff
• LM16: Fundraising Effectiveness Project Overview – Diana Hoyt, Chris Walker, Jon Biederman, Wilson C. Levis
• LM18: Are Leaders Born or Made? – Karla A. Williams, MA, ACFRE

• MG1/4: Major Gifts Fundraising: Myths, Mistakes and How to Make More Money – Simone P. Joyaux
• MG2/3: Turning Annual Donors into Major Gifts Prospects – Laura Fredricks
• MG5/6: SuCCCess is Spelled with 3C’s: Contact, Cultivate and Close – Jerry Smith
• MG7: Building Relationships with Major Donors Online – Steve MacLaughlin
• MG8: Best Practices in Major Gift Prospect Management – Penny Scarpucci, Scott Lange
• MG9: Ready, Set, Ask! Preparing for and Making Inperson Requests for Major Gifts – Bratcher, Robinson

• MKT2: Using the Internet Strategically To Get More From Your Fundraising Programs– Robert Heard, Gene Austin
• MKT3: The Three R’s of Fundraising Success: Relationships, Research and Recordkeeping – Jay Love
• MKT4: Media Relations: The Best of Times and the Worst of Times – Dee Vandeventer
• MKT5: Brand & Design: Connecting with Emotion – Shannyn Sandler
• MKT6: Email Fundraising on a Tight Budget (for Small and Medium Size Nonprofits) – Marc Lee
• MKT8: Learn the Four Secrets to a Message that Wins Hearts and Minds – Katya Andresen

• PG1: Turning Life Insurance Into Cash Now – Reginald Jackson
• PG2: Starting a Planned Giving Program in a Small Shop: Building a Timeline and Budget – Alexander “Sandy” Macnab, FAHP, CFRE
• PG3: G.A.S.P.!! The Gift Annuity Survival Project – Patricia Moline, Bradley R. Shafer, J.D.
• PG4/5: An Effective Planned Giving Program on a Shoestring Budget – Kathleen Burke Barrett
• PG7: Dollars Today—Legacies Tomorrow – Candace G. Kaplan CFP, RHU, ChFC

• PP3: (c) (3) Advocacy: Awakening the 800-Pound Gorilla –Beverly Hoffmann
• PP4: Who’s Watching You Now?—A Review and Update of State Regulation of Charitable Fundraising – Seth Perlman, Michael S. DeLucia
• PP5/7: Ethical Dilemmas and What to do About Them
• PP6: Getting It Without the Risk of Losing It: Legal Aspects of Fundraising – Jack Siegel

• SE1: When Nonprofit Organizations Should Not Have A Special Event – Harry Freedman
• SE2: Take Your Golf Tournament to the Next Level – Phil Immordino
• SE3: Technology in Special Events—Make the Technology Learn From You – Scott Becker
• SE4: Fundraising at $14,297 Per Minute – How to Dramatically Increase Your Success With Professional Fundraising Auctions – Wade G. West
• SE5: How to Get Attention -- Scott Murray

• VL1: Passing the Torch: Attracting & Cultivating the Next Generation of Philanthropists – Sue Acri, Susan Stern
• VL3/6: Set Up Your Board Members to Win in Fundraising – Gail Perry
• VL4/5: Training Fundraising Volunteers. . . If I Have to Do it Myself, Where Do I Begin? – Jill Pranger, ACFRE