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Products > The Great Game of Business > 2007 Annual Gathering of Games
CHANGE: A Leader’s Guide to a Lasting Culture Shift

    Change and Culture shifts are inseparable. I’ve seen more than my share of attempted change efforts and culture. Leaders charge off in a new direction only to discover that their business culture is still on the old heading. There was no clarity on why change was initiated or why the company changed course. There was no detailed mission plan or map to follow. There was no information flow to share progress or challenges. In such cases, it doesn’t take long for the change initiative and culture shift to sputter and fizzle out.
    All culture shifts are led or derailed by leaders. If the leader is hesitant, indecisive, and reluctant to lead, the business culture will shift in the wrong direction. It’s worse when a leader is more talk than action – or fails at accountability. Lasting change takes more than words or grand visions. It takes leadership and execution – getting things done and done right. Join Neil as he takes you through a no-compromise approach to leading change and making it stick.

    Our Speaker: Neil Ducoff is the Founder/CEO of STRATEGIES MAGAZINE. Neil is recognized as one of the foremost business educators and authority on team-based compensation systems. STRATEGIES is a monthly, all-business, non-advertising business publication. The magazine has 16 employees and has been practicing OBM for 13 years. www.strategies.com.

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