Rabbi Yitzchok Alderstein, Mr. Joseph Friedman

      Perception is often far more important than reality. We can be most effective when we know how people outside our community view us, and anticipate their (mis)conceptions and stereotypes. A donor/professional and a seasoned kiruv worker with many contacts in the non-Orthodox and secular worlds will each present their perspectives, as well as suggestions about turning these ideas to our advantage.